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Alltrue supports the local Vancouver community and in particular, its response to the COVID-19 pandemic. We do this by connecting local businesses who care about the community, people who are looking for unique ways to give back, and deserving charities and charitable projects. 

The site is all about building a community between local businesses, charities, and consumers. Right now, many people are unable to work, businesses have had to close their stores, and food banks are seeing huge increases in demand. This is online shopping with a purpose. We are establishing an ecosystem that encompasses BC residents, businesses, and charities, all working together to help our province emerge from the pandemic stronger and more united than before.

For more information on the specific charities that your participation in Alltrue raffles and auctions supports, see the follow the money page. For more information on the raffle and auction, see the rules of engagement page. To partner with us, please contact us.


Justin, Rebecca, and Hari are three UBC MBA students, brought together by their vision to change the way we shop online and donate to charity. This lead to the founding of Alltrue. We chose the name Alltrue, as it defines our mission for this project. We

truly believe this new platform can create a difference and bring people together during a difficult time.

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Justin Murray


Hari Mahadevan

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Rebecca Foley

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